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Frequently Asked Questions (FAQ)

What is the Lead Generator?

The Lead Generator is a patented system that helps you to increase your company's sales, and reduce its costs - simultaneously - in as little as 15 minutes a day. The Lead Generator works by enabling you to leverage information that you already have (on your company, its needs, and your contacts,) to get information that you need - access to real decision makers who need your company's products and services, and who want to talk with you about how you can help.

As a result, by using the Lead Generator you can increase your company's revenue, market share and profitability, quickly and easily, right from your PC - for a fraction of the cost of traditional methods.


How does The Lead Generator work?

The Lead Generator is not a mailing list, a networking site, or advertising medium. The Lead Generator is a business development tool that enables you to find qualified sales leads - sales leads where the prospect actually needs your company's products and services, and wants to talk with you about how you can help.

The way that the Lead Generator works is that it takes advantage of a simple economic fact: That is, that every company - no matter what business you're in - is both a buyer and a seller at the same time, your company included. In other words, while every company wants to sell their products or services, of course, at the same time every company also buys a lot of products and services, including office supplies, raw materials, professional services, and even labor.

(If you don't believe it, think about it this way: Every company that's profitable buys almost as much as they sell. And if they're unprofitable? They actually buy more than they sell!)

To you, of course, knowing what your company's needs are is pretty trivial information. (Importantly, though, it's therefore cheap and easy for you to find out, and therefore cheap and easy to post.) But to the people who want to meet your company's needs (i.e. sell you solutions) knowing that your company is in the market for their products or services is incredibly important. In fact, it's so important that they'd be willing to post their own company's needs - which, somewhere along the line, includes needs for your company's products or services - in order to get access to them.

And so that's how the Lead Generator works. You have to post your company's needs in order to get access to other companies' needs. And because some of those needs are going to be for your products or services, you're going to find them on the Lead Generator, and get the sale.

And all you had to do is post your company's needs.


How much does the Lead Generator cost?

The Lead Generator is FREE for the first month, and is $9.95/month thereafter.

The Lead Generator costs $Free! per month for unlimited usage by one or two users. Multiple user discounts are available (here) for rates. You can also get FREE usage if you upload your address book. Click here to find out more.

The Lead Generator is currently FREE!


How Can I Get Paid for Referrals?

In the Lead Generator, the more users there are, the more leads there are - especially for you. So the fastest, easiest and best way to build up your pool of leads, and your network, is simply to tell your friends about the Lead Generator, and invite them to join. To make this a little more interesting and worthwhile for you, though, we've created a "Referral Program" where, if you invite your friends or colleagues to join, and they register for the Lead Generator using your Rep Code (which the system will automatically assign to you), you can receive a 50% Referral Bonus (based on their paid membership) for up to a year. That is, if they purchase an annual membership for $Free!, you can receive a check for $0.00 sixty days later! And there's no limit on the number of people you can invite, so there's no limit on what you can earn. For example:

  • If one of your referrals purchases an annual membership for $Free!/year using your Rep Code, and they maintain it for the year, you'll receive $0.00 in referrals bonnuses. And if you refer 100 annual subscribers, you can earn nearly $6,000 in referral bonuses!
  • If one of your referrals purchases a monthly membership for $Free!/month using your Rep Code, and they maintain it for a year, you'll receive $0.00 per month for a year in referral bonuses, or $0.00 for the year. And if you refer 100 monthly subscribers, you can earn over $10,000 in referral bonuses!
  • In fact, if all you do is refer two (2) new subscribers, your own subscription can be FREE!

Here's the "plain language" fine print: You must be a valid, paid-up, registered subscriber of the Lead Generator to participate in this program. Your subscription must be current, and the information in your data account must be complete, accurate and up-to-date, with no flags on it. To earn more than $25 in referral bonuses, US residents must file a W9. Bonus payments will be made to the referrer (i.e. you) within 60 days of the collection of the subscription fee from the referred subscriber. The referral bonus for a new subscription shall be attributable to no more than one referrer, with the Rep Code on the new subscriber's initial registration being the determining factor. Referral bonuses for monthly subscriptions will be paid for one year only, and once only for annual subscriptions. This program is void where prohibited, and may be cancelled or amended at anytime.

There are two ways to invite people to join from within the Lead Generator, and earn a Referral Bonus. The first method is to upload one or more email addresses on the MyInfo > Contacts page. (You can also get to this page by clicking on the "Refer a Friend" link in the footer, or you can just click on the "Contacts" link on your Win-Bar.) Paste in as many email addresses as you have available at the time, separated by commas, and click "Submit Contacts." Once the email addresses have been uploaded to your contacts list, you can then invite each one individually by clicking on the Invite button.

The second method is to send an invitation to anyone from here, which has slightly different text. Either way, the system will automatically assign referral credit if you are logged in as a valid subscriber.

If you need to know your Rep Code, such as to include it in an email or give directly to your friends or colleagues, you will find it on your MyInfo > Profile page.

Since the more users there are, the more leads there are, inviting your friends to join not only can bring you more sales, it can make you a few dollars while you're doing it. And it makes the Lead Generator into a marketing solution that pays for itself!


How Can I Get Paid for Referrals?

In the Lead Generator, the more users there are, the more leads there are - for you. So the fastest, easiest and best way to build up your network, and your pool of leads, is simply to tell your friends about it, and invite them to join. To make this a little more interesting and worthwhile for you, though, we've created a "Referral Program" where, if you invite your friends or colleagues to join, and they register for the Lead Generator using your Promotion Code (which the system will automatically asign to you), you can receive a 50% Referral Fee (based on their paid subscription) for up to a year. And there's no limit on the number of people you can invite, so there's no limit on what you can earn. For example:

  • If someone purchases a monthly subscription for $Free!/month using your Promotion Code, and they maintain it for a year, you'll receive $0.00/month in referral fees, or $0.00, for the year. If you refer 100 monthly subscribers, you can earn $0.00 in referral fees!
  • If someone purchases an annual subscription for $Free!/year using your Promotion Code, and they maintain it for a year, you'll receive $0.00 in referrals fees per subscription. If you refer 100 annual subscribers, you can earn $0.00 in referral fees!

Here's the fine print: You must be a valid, paid-up, registered subscriber of the Lead Generator to participate in this program. Your Lead Generator subscription must be current, and the data in your account must be complete, accurate and up-to-date, with no flags on it. To earn more than $25 in referral fees, you must file a W9 and provide a valid EIN or SSN. Referral payments will be made within 60 days of receipt of subscription fees from the referred subscriber. Referral credit for a subscriber shall be attributable to no more than one referrer, with the Promotion Code on the subscriber's initial registration being dispository. This program is void where prohibited, and may be cancelled at anytime.

There are two ways to invite people to join from within the Lead Generator, and earn Referral Fees. The first method is by uploading one or more email addresses on the MyInfo > Contacts page. (You can also get to this page by clicking on the "Refer a Friend" link in the footer, or you can just click on the "Contacts" link on your Win-Bar.) Paste in as many email addresses as you have available at the time, separated by commas, and click "Submit Contacts." Once the email addresses have been uploaded to your contacts list, you can then invite each one individually by clicking on the Invite button.

You can also send an invitation to anyone from here.

If you need to know your Promotion Code, for example, to include it in an email or give directly to your friends or colleagues, you will find it on your MyInfo > Profile page.


What is a "Win-Win"?

On the Lead Generator a win-win is when both parties get what they want. As opposed to a zero-sum game where somebody has to lose in order for someone else to win, a win-win is a situation where everyone can benefit. The Lead Generator is specifically designed to create win-win situations, making it easy for you to identify potential prospects (or partners,) who are seeking a win-win by showing you their Win Bar in the search results.

In brief, if you're like most users on the Lead Generator, you want to increase your sales, and maybe reduce your costs, too. On the Lead Generator, as you would expect, there are many other users who want to do the same thing - that is, to find new sales, and maybe save money, too.

When you post your Company's Description, Needs, Products & Services and Organization Chart, and answer your Messages, etc., you're basically declaring that you're willing to participate in the game - that you're willing to put in your company's information in order to get access to other companies' information - which is the information that you want (just as other users want to see your information.)

When other users do a search, they'll see your Win Bar (i.e. the status bar at the top of your screen that indicates what you've posted, and whether it's up-to-date.) If your information is posted and up-to-date, then your Win Bar will be dark gray, indicating that you're willing to help create the Win-Win situation by putting in your company's data. If not, other users will see that you haven't done your part, and they're unlikely to want to do business with you - so remember to post your company's data and keep it up-to-date.


How do I cancel my subscription?

You can cancel your subscription to the Lead Generator at anytime by clicking on the "Unsubscribe" link, under the "My Info" tab. You will be asked to enter your UserName and Password in order to insure security. And if you then click on the "Unsubscribe" button, all of your company's data will be removed from the system, your account will be deleted, and any billing will stop as of that day.


What is an SIC Code?

An SIC Code is a number assigned by the US Department of Labor to every industry and function in the economy. As most commonly used, the official SIC Code system has around 800 4-digit codes to represent broad categories of products and services. For example, "2051" is the SIC Code for bakeries, "3312" is the SIC Code for Steel Manufacturers, and "0782" is the SIC Code for Landscapers. The structure of the system also allows you to differentiate between manufacturers, wholesales/distributors, and retailers. For example, "3429" is the SIC Code for furniture manufacturers, "5021" is the SIC Code for furniture wholesalers, and "5712" is the SIC Code for furniture retailers.

The Lead Generator has expanded on the SIC Code system, using up to 8 digits and 13,500 codes, plus around 20,000 NAICS Codes (the updated US DOL system,) so that you can be very precise about what you make and/or sell, and what you need. And if we don't have one in the system that describes what you make and/or sell (or what you need,) let us know and we'll add more.

But using SIC Codes and NAICS Codes makes it very easy to match your products and services to other users' needs, and vice versa - which is the goal of the system.


What if I don't want to enter my company's information?

The Lead Generator can provide highly-qualified leads (and do so inexpensively,) because its users recognize that the cost of posting their information (which is the source of the leads,) is trivial compared to the value of what they can get out of it. If you do not feel comfortable participating in this kind of information exchange, there are many other services you can use to market your business (advertising, telemarketing, direct mail, networking, etc.,) but we believe that you will find them all to be far more expensive and far less effective than the Lead Generator.


Am I going to get a lot of phone calls and emails?

No. The Lead Generator has its own internal Messaging subsystem that users use to communicate with one another. If you choose not to post your contact information, the only emails you’ll receive will be from the system telling you that you have a Message or Lead waiting for you on the system.


What is the Lead Generator's Privacy Policy?

Publishing certain information about your company is the foundation of the Lead Generator: In short, you have to give information to get information. By your participating in the process, you are agreeing to publish certain information about your company (i.e. its description, needs, products and services, etc.,) on the site so that you can get access to this same type of information from your potential prospects.

At the same time, there is some information that is clearly NOT appropriate for us to make public, and we will not publish it, or sell it, including your personal profile information and contact information.

As you may know, even your email address is private on the Lead Generator (unless you deliberately publish it), and you can maintain your anonymity for as long as you like. Other users can contact you only through your Lead Generator account (using the Messaging Sub-system,) unless you deliberately tell them some other way to reach you.


What (of my information) can other users see, and what can't they see?

On the Lead Generator, you have to post the following information that other users can see:

  •  Your company's description
  •  Your company's products and services
  •  Your company's needs (i.e. its procurement requirements)
  •  Your company's organization chart
  •  Your leads
  •  Your ads and brochures
  •  Your PR/blog
Other users cannot see:
  •  Your uploaded contacts (i.e. email addresses)
  •  Your funnel


What if there's no SIC Code for your Company's Needs, or Products/Services?

There are currently over 13,000 SIC Codes and 20,000 NAICS Codes in the Lead Generator, but it is possible, considering the fast pace with which business is changing, that there are none that are just right for your business, either to represent its needs, or to represent its products & services.

If you want to suggest that we add a new SIC Code, simply click here and send us a note. Be sure to put "New SIC Code" in the subject. In the message, we need two things:

  • Where do you think the SIC Code should go? That is, what number do you think it ought to have, what category and/or subcategory do you think it belongs in, and what other SIC Codes should it go before or after?
  • Provide a description of the product or service. Try to keep it under 80 characters, and to include any keywords that you want people to be able to search on.

When you send it, we'll see if we can get it in. It may take a few days, and we may have to do some editing, but in most cases, there shouldn't be a problem. Once it has been added, you'll be able to select it.


I checked off Needs (or Products & Services), but they don't show up in the data base?

When you are using the Drill-down or Search methods to post your company's Needs or Products & Services, you have to remember to click the "Submit" button on the bottom of the screen in order to process the form.

If you don't hit the "Submit" button, nothing will get posted to the data base. If you merely hit the "Back" key on your browser, the form will not get processed.


Some data looks old/I've seen it before?

If this is a concern, then we have to go back over what a lead on the Lead Generator really is.

First, remember that using the Lead Generator is not like buying a database, where 95% of the data is waste (and you don't know which 95% it is.) The Lead Generator is all about quality: finding prospects who actually need your products & services, and not wasting scarce resources spamming unqualified suspects.

Second, keep in mind that every user has to update their data monthly (plus a one month grace period,) in order to maintain access to the data base. As a result, the information on the system should never be more than one-to-two months old. Considering the content, i.e. actual needs that should be orders of magnitude better than any else available.

Third, note that leads on the Lead Generator don't "age" in the way that traditional leads do -- because they're not traditional leads. Certainly there may be time-sensitive opportunities; but if they're still online, they're still hot, and still real.

Remember, leads on the lead generator are pieces of information that either explicitly identify an opportunity, or give you the ability to infer an opportunity, say, by giving you a strategic contact, or telling you enough about a prospect to make a worthwhile inquiry about a need, for example. But leads on the Lead Generator, like all real leads, still need to be worked.

Either way, there shouldn't be any aging of your ingenuity. (If you need suggestions about how to find and work leads on the Lead Generator, you might want to take a look at Part III of the User's Guide, How to Search for Sales Leads.) If you haven't at least tried to contact the other person, there may be more to do. If they don't respond, though, you'll have a chance to rate them.


Why are your UserID and Password included in Lead Generator Notifications?

As you may have read in The Lead Generator documentation, once a day the system checks for messages, status, leads, etc., and sends emails to users as necessary and appropriate. When it does this, it looks in your User Profile to see if you checked off whether or not you want your UserName and Password included in the notifications.

Many users have asked for the system to include their UserNames and Password because they have to memorize so many different passwords, and this makes it easier for them to get back in to the system. Also, if you share your computer, it can enable you to avoid leaving it in cache.

If you don't want to include your password in the notification, you can simply check off in your Personal Profile that you don't want it included.


What is Biz-Bond, and how does it relate to the Lead Generator?

Biz-Bond is the New Jersey Chamber of Commerce's branded service that incorporates the Lead Generator. The database is the same.


 
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